A | B | C | D | ||
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1 | Do not request access. Click on “File” and then click on “Make a copy…”. This will add an editable version of this Google spreadsheet to your Google Drive. You can also click on "File" and then click on "Download as.." to download it as an MS Excel spreadsheet. | ||||
2 | Buyer Persona Profile | Buyer Persona Profile | Buyer Persona Profile | ||
3 | Buyer Persona Profile (i.e. researcher, decision maker, influencer, etc.) | ||||
4 | Demographic information: (i.e. gender, ethnicity, disposable income, education, hobbies, urbanicity, etc.) | ||||
5 | Job title / level of seniority | ||||
6 | Mannerisms and buzzwords to describe them | ||||
7 | What are their pain points and what does your product / service help them solve? | ||||
8 | What do they value most about your product or service | ||||
9 | What are their primary and secondary business goals? | ||||
10 | Where do they go for information before making a purchase (i.e. social media, online forums, etc.)? | ||||
11 | What experience are they looking for when deciding to purchase your product or service? | ||||
12 | What are common objections to your product or service? | ||||
13 | TBD | ||||
14 | TBD | ||||
15 | TBD | ||||
16 | TBD |