ABCD
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Buyer Persona ProfileBuyer Persona ProfileBuyer Persona Profile
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Buyer Persona Profile (i.e. researcher, decision maker, influencer, etc.)
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Demographic information: (i.e. gender, ethnicity, disposable income, education, hobbies, urbanicity, etc.)
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Job title / level of seniority
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Mannerisms and buzzwords to describe them
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What are their pain points and what does your product / service help them solve?
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What do they value most about your product or service
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What are their primary and secondary business goals?
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Where do they go for information before making a purchase (i.e. social media, online forums, etc.)?
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What experience are they looking for when deciding to purchase your product or service?
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What are common objections to your product or service?
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TBD
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TBD
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TBD
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TBD